Founders

Co-founder and master tea blender, Jonathan Kelsey has been in the tea business for nearly 30 years. He’s also known as the man with Africa’s most expensive tongue, having insured his tongue and taste buds for R5 million.

Co-founder and businessman, Joe Swart has also been in the tea business for nearly 30 years. Previously an accountant for a fast-moving consumer goods (FMCG) company, it’s clear that Swart has put his financial expertise to good use at Joekels. Swart is also on the Board of the South African Rooibos Council