Notice: All online orders will be dispatched from Joekels head office, shipment 5-7 days depending on location. As a food and beverage company, we are mandated to continue production through the lockdown, ensuring that your favourite Joekels brands will be available instore nationwide subject to stock and store ranging. We carry the global FSSC22000 safety and quality certification, giving you peace of mind that all our products are packed under strict guidelines. We are also taking all precautions to ensure the safety of our factory staff at this time, and are really grateful to them that they are assisting us in continuing to supply the public with their favourite tea brands .

Laager Rooibos celebrates the uniqueness of being South African this Heritage Day

Explaining the magnetic pull of South Africa to those who haven’t grown up or lived a significant amount of time in this country is like trying to translate the expressions ‘ag’ and ‘in a dwaal’ and ‘gees’ – it just can’t be done! To celebrate the distinctly South African paradigm this Heritage Month, Laager Rooibos embraced the ‘Tell us without telling us’ trend by asking South Africans to ‘tell us you’re South African without telling us you’re South African’.

Some of the flavourful responses included:

‘Nou gaan ons braai, ‘Mzansi 4 Sho’, ‘Umqombothi’, ‘Magwinya, atchar, polony and tea’, ‘Uzoyithola ka njani uhleli ekhoneni’, ‘We have virtual family meetings once in a while headed by the president’, ‘Mopani Worms (Mashonzha)’, ‘Shosholoza’, ‘Braaibroodjies, bonfire and hoezit!’, ‘Uphutu and Amasi’, ‘I love my kota with Russian and chips’, ‘Eita Daso!’, ‘Pap, wors and chakalaka and a hot Laager Rooibos Tea’, ‘Don't throw away that ice cream container, ‘Amabhokobhoko’, ‘Ekse, Heita!’, ‘I make beef potjie and a nice cup of Rooibos tea and delicious koeksisters’, ‘Wathinta abafazi Wathinta imbokodo’, ‘Molo Mhlobo Wam’, ‘Sho't Left’, ‘I put many plastics in one plastics bag’, ‘Sugar water’, ‘I need a stocking to swirl my hair’, ‘Listening to Amapiano and Jive kuze kuse’, ‘Last number kota with a cup of Laager Rooibos’, ‘Walala wasala’, ‘It means waking up to the fire burning outside while the porridge is cooking. Sitting around the fire at night listening to old tales told by uGogo. Watching the sunset behind the scarred mountain. It means helping others when they truly in need because Ubuntu lives in us’, ‘Laager Rooibos is altyd lêkker my bra’, ‘Laduummaaa’, and …‘Finish and klaar’!

“Being South African means so many different things to so many different people. Despite our differences I believe if we consistently work together, we can overcome whatever adversity we face,” said Wandile Ngubane, Laager Rooibos Brand Manager. “We are a nation of triumph and rebuilding – believing that no matter how dark the days get, the sun always rises again. We remain constantly interconnected by a deep love for this truly unique place no matter what walk of life we are from, because there really is no place like home.”

Candice Sessions, Laager Rooibos Marketing Manager, added that despite the challenges, being a South African is always a source of pride: “Maybe it’s because we are the only ones who understand the road we have walked, and for that we have a kind of begrudging but enduring respect for ourselves and for each other. And even those who leave often say that nowhere else ever truly feels like home. As a company that has built itself on the growth of Rooibos – one of South Africa’s biggest natural local jewels – we are so grateful to be part of the South African story.”

Established in 1945, Laager Rooibos has been a staple in South African homes for generations, which is why it carries the motto ‘Strength is our tradition’. To celebrate Heritage Month, as well as the rich blend of cultures and traditions found in this country, Laager Rooibos has shared a poem that captures some of the essence of what it means to call South Africa home. 

We Are

We are a country of defying the odds

Of winning world cups after losing the first game

And captains who come from nothing but give everything

We are the country of braais and boerie and biltong and gout

We are the country of ja well no fine and now now and just now

Of 11 official languages and a million unofficial sayings that only we understand

Of robots that aren’t robots

Boots that aren’t shoes

And bunny chows where no bunny was harmed

We are the country where Jou ma se is more offensive than any swear word you can think of

Where Nkalakatha made the weekends special

And where the best way to show dem is to make the circle bigger

We are the country of Simunye We are One

Chappies Did You Know

And Wilson’s toffees that pay dentists salaries

We are the country of evolution – from Kwaito to Gqom to Amapiano

Where WWE Smackdown was a weekend obsession

And John Cena is immortalised in song

We are the country of Nik Naks and Cos Nothing Tastes like Fresca

With an uncle in the furniture business

And Husky dogs that always will be

We are the country of rolling Rooibos fields

That catch the sun and give us cups of goodness that taste like our childhood

We are the country of walkie talkies that don’t walk or talk

And deep fried everything

We are the country that loves to laugh

And that learned the hard way to laugh at ourselves

We are the country of Telefun Quiz, Yizo Yizo

And Sgudi ‘snaysi

Of pick a box

The Kandasamys

And Riaan Cruywagen who never ages

We are the country of rivals that share Nobel prizes

Of scraping through by the skin of our teeth

And flying by the seat of our pants

We are the country of Madiba

Of Desmond Tutu and Ahmed Kathrada

Of Charlotte Maxeke

And Tannie Evita

Of second chances

And miracles

We are the country that gets knocked down and rises

Every single time

That lives in you long after you’ve left

And never really lets go

We are the country of recovering and rebuilding

And hoping and praying

And then doing it all over again

Written by Candice Sessions

For more information, or to discover healthy tips and recipes from Laager Rooibos, follow @LaagerRooibosTea on Facebook and Instagram or visit www.joekels.co.za. For recipe ideas from twin chefs and Laager Rooibos ambassadors Lebo and Tebo Ndala, follow @withlovefromthetwins.

/ENDS

About Joekels

Joekels pack, blend and distribute some of South Africa’s most popular household tea and coffee brands including Tetley, Laager, Tea Time, Tea4Kidz, and Society Coffee. Started in 1994 by businessman, Joe Swart and Master Tea Blender, Jonathan Kelsey, Joekels is an award-winning business with both Halaal and Kosher accreditation, as well as the highest global food safety and quality certification, FSSC 22000. The Laager Rooibos brand is accredited by the Heart & Stroke foundation of South Africa. Visit www.joekels.co.za

 

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To celebrate the distinctly South African paradigm this Heritage Month, Laager Rooibos embraced the ‘Tell us without telling us’ trend by asking South Africans to ‘tell us you’re South African without telling us you’re South African’.\u003c\/p\u003e\n\u003cp\u003eSome of the flavourful responses included:\u003c\/p\u003e\n\u003cp\u003e‘Nou gaan ons braai, ‘Mzansi 4 Sho’, ‘Umqombothi’, ‘Magwinya, atchar, polony and tea’, ‘Uzoyithola ka njani uhleli ekhoneni’, ‘We have virtual family meetings once in a while headed by the president’, ‘Mopani Worms (Mashonzha)’, ‘Shosholoza’, ‘Braaibroodjies, bonfire and hoezit!’, ‘Uphutu and Amasi’, ‘I love my kota with Russian and chips’, ‘Eita Daso!’, ‘Pap, wors and chakalaka and a hot Laager Rooibos Tea’, ‘Don't throw away that ice cream container, ‘Amabhokobhoko’, ‘Ekse, Heita!’, ‘I make beef potjie and a nice cup of Rooibos tea and delicious koeksisters’, ‘Wathinta abafazi Wathinta imbokodo’, ‘Molo Mhlobo Wam’, ‘Sho't Left’, ‘I put many plastics in one plastics bag’, ‘Sugar water’, ‘I need a stocking to swirl my hair’, ‘Listening to Amapiano and Jive kuze kuse’, ‘Last number kota with a cup of Laager Rooibos’, ‘Walala wasala’, ‘It means waking up to the fire burning outside while the porridge is cooking. Sitting around the fire at night listening to old tales told by uGogo. Watching the sunset behind the scarred mountain. It means helping others when they truly in need because Ubuntu lives in us’, ‘Laager Rooibos is altyd lêkker my bra’, ‘Laduummaaa’, and …‘Finish and klaar’!\u003c\/p\u003e\n\u003cp\u003e“Being South African means so many different things to so many different people. Despite our differences I believe if we consistently work together, we can overcome whatever adversity we face,” said Wandile Ngubane, Laager Rooibos Brand Manager. “We are a nation of triumph and rebuilding – believing that no matter how dark the days get, the sun always rises again. We remain constantly interconnected by a deep love for this truly unique place no matter what walk of life we are from, because there really is no place like home.”\u003c\/p\u003e\n\u003cp\u003eCandice Sessions, Laager Rooibos Marketing Manager, added that despite the challenges, being a South African is always a source of pride: “Maybe it’s because we are the only ones who understand the road we have walked, and for that we have a kind of begrudging but enduring respect for ourselves and for each other. And even those who leave often say that nowhere else ever truly feels like home. As a company that has built itself on the growth of Rooibos – one of South Africa’s biggest natural local jewels – we are so grateful to be part of the South African story.”\u003c\/p\u003e\n\u003cp\u003eEstablished in 1945, Laager Rooibos has been a staple in South African homes for generations, which is why it carries the motto ‘Strength is our tradition’. 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For recipe ideas from twin chefs and Laager Rooibos ambassadors Lebo and Tebo Ndala, follow @withlovefromthetwins.\u003c\/p\u003e\n\u003cp\u003e\/ENDS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Joekels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJoekels pack, blend and distribute some of South Africa’s most popular household tea and coffee brands including Tetley, Laager, Tea Time, Tea4Kidz, and Society Coffee. Started in 1994 by businessman, Joe Swart and Master Tea Blender, Jonathan Kelsey, Joekels is an award-winning business with both Halaal and Kosher accreditation, as well as the highest global food safety and quality certification, FSSC 22000. The Laager Rooibos brand is accredited by the Heart \u0026amp; Stroke foundation of South Africa. Visit www.joekels.co.za\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","blog_id":77172277357,"author":"Duncan Colville","user_id":35987849325,"published_at":"2021-09-28T11:21:18+02:00","updated_at":"2021-09-28T11:21:18+02:00","summary_html":"","template_suffix":"","handle":"laager-rooibos-celebrates-the-uniqueness-of-being-south-african-this-heritage-day","tags":"","image":{"created_at":"2021-08-31T10:55:31+02:00","alt":"","width":1200,"height":627,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0073\/9734\/3341\/articles\/Untitled_design_5_8b176c47-40e3-4fce-b517-72d032db20bb.png?v=1630400132"}} articles/Untitled_design_5_8b176c47-40e3-4fce-b517-72d032db20bb.png