IIE-Vega Students develop love languages campaign to re-connect people in the wake of Covid-19

Covid-19 has had a vast impact on the world from a number of perspectives – but perhaps the most keenly felt of these has been the lack of real connection for many people the last two years. Now, more than ever, people are craving connection. For this reason, Society Cappuccinos partnered with IIE-Vega School students to develop a communication campaign that would equip people to connect meaningfully again, as real-world experience is central to the curriculum at IIE-Vega.

A study funded by the Social Sciences and Humanities Research Council of Canada, noted that ‘extensive psychological and medical literature have demonstrated that individuals who are better integrated in their social networks and satisfied in their connections with others, typically have better physical and mental health, and tend to live longer’.

Drawing on this, Society Cappuccinos briefed IIE-Vega students to develop a campaign that would re-connect communities. Society Cappuccinos Marketing Manager, Candice Sessions, said that the IIE-Vega students were the perfect partners to formulate innovative ways to connect.

 “Young adults are somehow less jaded than many of us who have lived a bit longer!” commented Sessions. “They have found creative solutions for continuing to connect during the pandemic, often using technology to feel less disconnected from their friends. IIE-Vega takes a very solutions-driven approach where students are encouraged to think differently, and to come up with creative solutions rather than being overwhelmed by problems or challenges.”

 The team of IIE-Vega students comprised designers Xolani Ndigi, Zahra Khan, and Nthatisi Morare; and strategists Megan Munro, Cassidy Kretzmann, Mitchell Stacey, Brayden Knoop and Tamiq Houston. They worked on multiple ideas, one of them being a campaign based on love languages.

 

The concept of love languages was created by Gary Chapman in his book The 5 Love Languages, where he describes five styles of expressing and receiving love - words of affirmation, quality time, receiving gifts, acts of service, and physical touch. This is based on the fundamental human truth that not everyone expresses love in the same way, and that people also have different ways they prefer to receive love. The idea is that, when a person’s love language is understood, expressing love for that person can be done in ways that are more meaningful to them.

The team noted that, following the pandemic, individuals have been craving social connection, “We wanted our campaign to assist in reconnecting loved ones as well as making new friends. We thought there’s no better way to do that than understand the deep needs of our loved ones. Our core insight for the campaign was that the act of preparing and receiving a cappuccino is a ‘love language’ in itself, making the person you are preparing it for feel loved, respected, cherished and appreciated.”

The campaign will initially be driven via Society Cappuccino’s social media channels - @oursocietycoffee - with the aim being to educate followers on love languages and encourage them to connect with friends and loved ones in the languages that resonate with them… and by sharing a Society Cappuccino! 

IIE-Vega School, which has campuses across South Africa and online, bases its teaching on the concept that brands are far more than just letters and logos, but rather powerful cultural forces shaping the world. The Vega philosophy is modelled on brands that add meaningful and tangible value to life. Brand strategy student Cassidy Kretzmann said: “What stood out for me at IIE-Vega was the constant message ‘Don’t settle’. That still resonates with me and motivates me to never settle for anything less than being innovative and brave.”

 To join the conversation and see the work of these bright young minds, visit @oursocietycoffee on Facebook and Instagram.

/ENDS

All images are complimentary for media use, provided the correct image credit is included and the images are published in conjunction with the content supplied.

 (Images: Supplied by Society)

 

 

 

 

About Joekels

Joekels pack, blend and distribute some of South Africa’s most popular household tea and coffee brands including Tetley, Laager, Tea Time, Tea4Kidz, and Society Coffee. Started in 1994 by businessman, Joe Swart and Master Tea Blender, Jonathan Kelsey, Joekels is an award-winning business with both Halaal and Kosher accreditation, as well as the highest global food safety and quality certification, FSSC 22000. The Laager Rooibos brand is accredited by the Heart & Stroke foundation of South Africa. Visit www.joekels.co.za

 

Issued on behalf of: Joekels 

 

Disseminated by:

Olivia Jones Communications

 

For more information please contact:

Olivia Jones Communications

Cell: 083 653 1720

Email: media@oliviajones.co.za

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For this reason, Society Cappuccinos partnered with IIE-Vega School students to develop a communication campaign that would equip people to connect meaningfully again, as real-world experience is central to the curriculum at IIE-Vega.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA study funded by the Social Sciences and Humanities Research Council of Canada, noted that ‘extensive psychological and medical literature have demonstrated that individuals who are better integrated in their social networks and satisfied in their connections with others, typically have better physical and mental health, and tend to live longer’.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing on this, Society Cappuccinos briefed IIE-Vega students to develop a campaign that would re-connect communities. Society Cappuccinos Marketing Manager, Candice Sessions, said that the IIE-Vega students were the perfect partners to formulate innovative ways to connect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e“Young adults are somehow less jaded than many of us who have lived a bit longer!” commented Sessions. “They have found creative solutions for continuing to connect during the pandemic, often using technology to feel less disconnected from their friends. IIE-Vega takes a very solutions-driven approach where students are encouraged to think differently, and to come up with creative solutions rather than being overwhelmed by problems or challenges.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eThe team of IIE-Vega students comprised designers Xolani Ndigi, Zahra Khan, and Nthatisi Morare; and strategists Megan Munro, Cassidy Kretzmann, Mitchell Stacey, Brayden Knoop and Tamiq Houston. They worked on multiple ideas, one of them being a campaign based on \u003cspan class=\"il\"\u003elove\u003c\/span\u003e \u003cspan class=\"il\"\u003elanguages\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe concept of \u003cspan class=\"il\"\u003elove\u003c\/span\u003e \u003cspan class=\"il\"\u003elanguages\u003c\/span\u003e was created by Gary Chapman in his book \u003cem\u003eThe 5 \u003cspan class=\"il\"\u003eLove\u003c\/span\u003e \u003cspan class=\"il\"\u003eLanguages\u003c\/span\u003e\u003c\/em\u003e, where he describes five styles of expressing and receiving \u003cspan class=\"il\"\u003elove\u003c\/span\u003e - words of affirmation, quality time, receiving gifts, acts of service, and physical touch. This is based on the fundamental human truth that not everyone expresses \u003cspan class=\"il\"\u003elove\u003c\/span\u003e in the same way, and that people also have different ways they prefer to receive \u003cspan class=\"il\"\u003elove\u003c\/span\u003e. The idea is that, when a person’s \u003cspan class=\"il\"\u003elove\u003c\/span\u003e \u003cspan class=\"il\"\u003elanguage\u003c\/span\u003e is understood, expressing \u003cspan class=\"il\"\u003elove\u003c\/span\u003e for that person can be done in ways that are more meaningful to them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe team noted that, following the pandemic, individuals have been craving social connection, “We wanted our campaign to assist in reconnecting \u003cspan class=\"il\"\u003eloved\u003c\/span\u003e ones as well as making new friends. We thought there’s no better way to do that than understand the deep needs of our \u003cspan class=\"il\"\u003eloved\u003c\/span\u003e ones. Our core insight for the campaign was that the act of preparing and receiving a cappuccino is a ‘\u003cspan class=\"il\"\u003elove\u003c\/span\u003e \u003cspan class=\"il\"\u003elanguage\u003c\/span\u003e’ in itself, making the person you are preparing it for feel \u003cspan class=\"il\"\u003eloved\u003c\/span\u003e, respected, cherished and appreciated.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe campaign will initially be driven via Society Cappuccino’s social media channels - @oursocietycoffee - with the aim being to educate followers on \u003cspan class=\"il\"\u003elove\u003c\/span\u003e \u003cspan class=\"il\"\u003elanguages\u003c\/span\u003e and encourage them to connect with friends and \u003cspan class=\"il\"\u003eloved\u003c\/span\u003e ones in the \u003cspan class=\"il\"\u003elanguages\u003c\/span\u003e that resonate with them… and by sharing a Society Cappuccino!\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIIE-Vega School, which has campuses across South Africa and online, bases its teaching on the concept that brands are far more than just letters and logos, but rather powerful cultural forces shaping the world. The Vega philosophy is modelled on brands that add meaningful and tangible value to life. Brand strategy student Cassidy Kretzmann said: “What stood out for me at IIE-Vega was the constant message ‘Don’t settle’. That still resonates with me and motivates me to never settle for anything less than being innovative and brave.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eTo join the conversation and see the work of these bright young minds, visit @oursocietycoffee on Facebook and Instagram.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\/ENDS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAll images are complimentary for media use, provided the correct image credit is included and the images are published in conjunction with the content supplied.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003e\u003cspan\u003e(Images: Supplied by Society)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/ci6.googleusercontent.com\/proxy\/t_vhyqHMsD5bxOo6sn3J3MoifMWUGvqjgnfagrdswaK6pf0ntWA93Y6IqrkQsRSldweutr_DgmBSSV9cTsLhuD5o_ur1EdqprzNjf_7e583853sARuDp0fVGR49umXLGuzZBXVf96rEkuO4OQVUcnQ=s0-d-e1-ft#http:\/\/staticapp.icpsc.com\/icp\/resources\/mogile\/1681970\/c55a89df89e2c153879d7ccb09c57491.jpeg\" width=\"379\" height=\"449\" class=\"CToWUd a6T\" tabindex=\"0\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/ci4.googleusercontent.com\/proxy\/jium77yeTuhL87EY9M9WW4wndj3u5FHiEjZ1YTy2hmAUA-4hFS7tmx3sC4ffpbQbacN8tzGOz3kjSLWa_FhsvFxYpCIxNqkh97HM5nHaHlGKqaifTMvrBlBDHm5JaSs6h6dKILz6MD_jeK9LcSQffA=s0-d-e1-ft#http:\/\/staticapp.icpsc.com\/icp\/resources\/mogile\/1681970\/0d5cb5c2659e70fb858b6e71aa26053d.jpeg\" width=\"389\" height=\"389\" class=\"CToWUd a6T\" tabindex=\"0\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/ci6.googleusercontent.com\/proxy\/Gpqhs-YqG7H1Sfrya751AZFT4I3fFYhWfGoNleemIo3atiLv2Z9eaQ4MYVbIk_YbtkvWy9K6i3GsXBeVayHiVNPsxDkTxH_mrDwZKr0M1xpsLcFp7cfpYx2I8oQZU1SauDlNwz1tGZ0pDjfR88cyQw=s0-d-e1-ft#http:\/\/staticapp.icpsc.com\/icp\/resources\/mogile\/1681970\/cfdee8ccdde2137fb3dce281d812ffba.jpeg\" width=\"600\" height=\"338\" class=\"CToWUd a6T\" tabindex=\"0\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Joekels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJoekels pack, blend and distribute some of South Africa’s most popular household tea and coffee brands including Tetley, Laager, Tea Time, Tea4Kidz, and Society Coffee. Started in 1994 by businessman, Joe Swart and Master Tea Blender, Jonathan Kelsey, Joekels is an award-winning business with both Halaal and Kosher accreditation, as well as the highest global food safety and quality certification, FSSC 22000. The Laager Rooibos brand is accredited by the Heart \u0026amp; Stroke foundation of South Africa. Visit \u003ca href=\"http:\/\/www.joekels.co.za\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.joekels.co.za\u0026amp;source=gmail\u0026amp;ust=1650530319473000\u0026amp;usg=AOvVaw0cgt_6laJE_06icqQsQkQF\" rel=\"noopener noreferrer\"\u003ewww.joekels.co.za\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\" cellspacing=\"0\" cellpadding=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003e\u003cspan\u003eIssued on behalf of: Joekels \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDisseminated by:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOlivia Jones Communications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor more information please contact:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOlivia Jones Communications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCell: 083 653 1720\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmail: \u003ca href=\"mailto:media@oliviajones.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emedia@oliviajones.co.za\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","blog_id":77172277357,"author":"Duncan Colville","user_id":35987849325,"published_at":"2022-04-20T10:43:40+02:00","updated_at":"2022-04-20T10:44:22+02:00","summary_html":"","template_suffix":"","handle":"iie-vega-students-develop-love-languages-campaign-to-re-connect-people-in-the-wake-of-covid-19","tags":"","image":{"created_at":"2022-04-20T10:43:41+02:00","alt":"","width":640,"height":360,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0073\/9734\/3341\/articles\/Joekels_Facebook_cover_ceaa7a9c-5e3a-4805-b585-5d6c5bd73b30.png?v=1650444221"}} articles/Joekels_Facebook_cover_ceaa7a9c-5e3a-4805-b585-5d6c5bd73b30.png