We are the tea and coffee masters. Here at Joekels, we pack, blend and distribute some of South Africa’s most popular household tea brands. It all began in 1994, when Joe Swart and Jonathan Kelsey joined forces and names (Joe Swart + Jonathan Kelsey) to create Joekels Tea Packers.
Reflecting on 80 Years of Laager Rooibos: A Brand of True Heritage and Heart
Few things are as uniquely South African as rooibos tea – and few brands as iconic as Laager Rooibos, which in 2025 celebrates 80 years of warming the nation’s hearts...
New Studies Highlight Rooibos’ Role in Women’s Health
As South Africa celebrates Women’s Month, new insights from leading researchers reveal that more women than ever are making the switch to healthier beverages with Rooibos emerging as a top contender....
Dietitian Explains How Chamomile Tea Can Help Improve Sleep
Sleep deficiency not only impacts daytime functioning but can also lead to chronic health problems like heart and kidney disease, diabetes, and depression. Yet despite the risks, it’s estimated that...
